The AI Operating System for Private Capital. 

Built by private capital professionals, for private capital professionals. 

Sourcing, diligence, portfolio monitoring, IR, finance, and operations. Built by people who have lived the work, for every team at a private capital firm. 

We're focused, ambitious, and obsessed with building a category-defining company. In the last 12 months we've grown ARR 15x, achieved product–market fit with leading multi-billion-dollar PE firms, and expanded across the US, UK, and Europe. A major Series A is raised with leading VC investors. The focus now is scaling fast and becoming the defining vertical platform for the industry, and the GTM team is small enough that the next handful of hires will shape what this company becomes. 

At a Glance

• Role: Sales Development Representative

• Location: London, UK (Hybrid, in-person 4 days per week)

• Reports to: Chief Revenue Officer

• Team: Go-to-Market

• Compensation: Top of market. Competitive base + OTE

• Visa: We have visa sponsorship available in the UK

The Role

Take what you already know about private capital, or about selling AI, into a category-defining AI company. A fast track to closing your own enterprise deals. 

You'll generate qualified pipeline into the most renowned firms in private capital, working directly alongside enterprise AEs and the CRO. Whether you've sold into the industry, worked inside a PE firm, or come from an adjacent AI vendor, you bring context most SDRs don't have, and the job is to point that context at a product these firms actually want. 

This isn't a holding pen. We hire SDRs who want to be running their own cycles as soon as they're ready, and we promote against performance, not tenure. Strong execution is the fast track to an AE seat at a high-growth AI company, selling alongside experienced enterprise sellers who'll teach you the trade. 

What the job looks like 

• Generate qualified pipeline into named private capital accounts. Cold outbound across email, phone, LinkedIn, events. You own the top of the funnel into your AE's territory. 

• Open doors a typical SDR can't. You bring industry context, relationships, or product credibility most outbound teams don't have. Use whichever lever you have. 

• Partner closely with your AE. Account strategy, multi-threading, sequencing. You're a team of two attacking a book together, not a solo activity engine. 

• Run discovery on the first calls you book. Qualify hard, set the AE up for a clean second meeting, and learn the muscle of running a cycle. 

• Use AI in your own work. Research, personalisation, outreach, follow-up. The expectation is that you compound your output, not just do the same job faster. 

• Feed signal back into the GTM function. What's landing, what's not, which segments are heating up. Your voice in the room matters. 

• Earn the AE seat. Hit your number, demonstrate cycle-running ability, and move into a closing role. No fixed timeline. Pace is set by performance. 

What we're looking for 

We're hiring intellectually curious, driven people who want to win, and we pay top of market for them. 

Track record 

• A background that gets you up to speed fast. Three profiles we're hunting for: (i) sellers with SDR/BDR experience at a software, data, research, or technology vendor into private capital; (ii) people who have worked inside a PE firm and want to move into an AI company; (iii) sellers at adjacent AI firms ready to bring that experience to a vertical they care about. 

• Excellent academic track record. Bachelor's or Master's in a relevant field, ideally from a top university. 

• Demonstrable top performance. Consistent over-attainment, ranked top of your cohort, references that don't need rehearsing. If you weren't the best in the room, that's a flag. 

• A genuine point of view on the industry. You can hold a conversation about how PE firms make decisions, what's changing in the market, and why AI matters for the work they do. 

• A network you'll bring with you. Relationships from your existing book, or from your time inside the industry, that you can warm up on day one. The right candidate is sitting on contacts at firms we want to be selling to. 

How you sell

• Sharp written communicator. You can write a cold email a Managing Partner would actually read. 

• Comfortable on the phone. You can hold a conversation with a senior executive without retreating into a script. 

• Disciplined and systematic. Pipeline is a system. You treat it like one. 

• Coachable without being passive. You take feedback fast and apply it. You also push back when you disagree. 

How you operate 

• Low ego, high ownership. You want to be part of building something that matters more than you want a title that says so. 

• Hungry and resilient. Start-up pace is the appeal, not the trade-off. Rejection doesn't slow you down. 

• Bias for action over planning theatre. You move with incomplete information and adjust as you go. 

• Genuinely curious about AI. Using it, breaking it, building it into how you work. 

Next steps if this lands 

We'd like to meet you. Initial conversations are direct and substantive, going deep on the work, the team, and what you'd own in the first six months. 

Additional perks 

• Healthcare. Private medical insurance. 

• Time off. Generous annual leave plus UK bank holidays. 

• Pension. Capsa contributes 3%, you contribute 5% on qualifying earnings. 

• Home office. Budget to set up your workspace. 

• Referral scheme. Generous payout if you help us hire.